News Bureau

 
 
September 27, 2016

Anmol – Inherently Luxe’ unveiled

Anmol unveiled its new Corporate Identity “Anmol – Inherently Luxe’ at the preview of its new collection for the festive season. The event which was held at Anmol’s luxury boutique on Turner Road, Bandra, was attended by some of the Inherently Luxe clients of the store that included Shankar Mahadevan, Padmini Kolhapure, Preeti Jhangiani and many more.

The new Corporate Identity proclaims the shift from “Anmol Jewellers” to “Anmol – Inherently Luxe’”, where the tagline “Inherently Luxe’” implies the brand’s clientele who live & breathe luxury. The Rose Gold & Ivory logo unit signifies luxury, elegance and sophistication.

Mr. Ishu Datwani, Founder, Anmol said, “As a brand we have been known for our innovations not just in our designs, but also in our approach towards marketing, customer service and CRM activities. Today, Anmol has developed into a store that spells Luxury in every element of detail from the façade to its interiors to the jewellery to the staff presence and packaging.”

“Over the years, we have realized that more than its products, brand experience and customer service, a brand is a reflection of its clientele. The thought has manifested itself in our new Corporate Identity and hence we say that every Anmol client is ‘Inherently Luxe”. Ishu adds.”

The ‘Inherently Luxe’ positioning certainly takes the brand’s vision & odyssey to the next level and celebrates design & luxury, the ‘Real’ way!

 

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