News Bureau

 
 
October 22, 2016

Divine Solitaires is set for expansion with its? ?association with H. Dipak

Divine Solitaires is set for expansion with its recent association with H. Dipak's financial & strategic partners

The Diamond industry is facing challenging times as we see that globally, the millennial consumers are not finding enough interest & confidence in buying diamonds & diamond jewellery compared to other attractive ways to spend their money. Furthermore to add to these challenges the Indian retailers & manufacturers are faced with increased unorganized & unethical competition.

In such challenging times, Divine Solitaires has successfully pioneered in bringing transformational changes in marketing diamonds to today’s consumers by building trust, confidence & comfort in buying high-quality diamonds with transparent pricing. Divine Solitaires has revolutionized the way diamonds are marketed by being the first brand in the world that successfully gives, both, quality assurance & price transparency to their customers that is unparalleled in the market.

Divine Solitaires have recently joined hands with one of the world’s largest manufacturers and distributor of diamonds H. Dipak & Co. This association & the commitment to actively support in guiding & bringing necessary resources has come at a very crucial time for Divine Solitaires and will now make it possible for the brand to grow exponentially.

H. Dipak founded & headed by Mr. Hitesh Mehta, who saw the vision behind the brand Divine Solitaires, is an experienced and highly progressive player with global presence in the diamond market. It is a win-win situation for both. This strategic partnership will help Divine Solitaires to launch new products and expand its presence globally.

Although more than 90% of diamonds are cut & polished in India, Indian manufactures are still highly dependent on external agencies & labs for establishing quality check & pricing of their diamonds. Divine Solitaires took a bold step to move out of that by providing its own a Quality Guaranty Certificate that walks those extra miles in giving a guaranty on quality and not just an analysis report that is provided by all international labs like GIA, IGI etc.

Uniquely, every Divine Solitaires diamond is guaranteed to qualify on all the 123 parameters including their proprietary (Ex.Ex.Ex.) plus cut with Hearts &Arrows. Divine Solitaires issue standard pricing across India which is transparent and accessible through their website or mobile App. Furthermore to track the changes in diamond prices, Divine Solitaires releases Solitaire Price Index for consumers that is published in all major financial newspapers and is the first of its kind.

Divine Solitaires makes a lot of efforts in bringing consumer awareness on buying diamonds and the liquidity and resale of diamonds which is nothing less than gold. In fact over the past few years the brand has managed to convert a lot of gold buying consumers to solitaire diamond buyers something none of the players within the diamond industry have been able to achieve successfully.

Jignesh Mehta, Founder & Managing Director says, “Shailen & I have put in our heart & soul and a lot of hard work to build the brand. In the process we have faced some of the toughest challenges anyone could think of. But we are adamant in creating transformational change that is necessary for the industry and it will hugely benefit the customers. We were looking for the right strategic partner which we finally found in Hitesh Bhai Mehta of H.Dipak.  Our minds meet on various aspects and so we see very exciting times ahead to achieve a common vision to make Divine Solitaires the most renowned diamond brand worldwide with its unique and consumer  centric features”

“It is very important to establish a strong differentiation and pricing power, as that is missing currently in the diamond industry for all diamond manufacturers. It is amazing how Divine Solitaires have successfully disrupted the market and created its own unique space. Our association with the brand will now bring in a lot of weight and values to exponentially grow domestically & globally in the coming years” says Hitesh Mehta.

 

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