Breitling Takes off into a Legendary Future
At a star-studded red-carpet event in New York City, world-renowned Swiss watch brand Breitling celebrated the launch of its new Navitimer 8 collection and exhibited 60 vintage watches for the first time ever in North America. More than 300 distinguished guests from Australia, Latin America, Canada, and the United States were welcomed by Breitling’s new global CEO, Georges Kern, who introduced his vision for this storied brand’s latest chapter in a beautiful setting against the backdrop of the iconic New York City skyline. Houston Astros World Series pitchers Justin Verlander, Dallas Keuchel and Lance McCullers Jr., motocross champion Ken Roczen, former NFL quarterback and CBS NFL commentator Boomer Esiason, former astronauts Mark and Scott Kelly, and American actors Darren Criss, Olivia Munn and Armie Hammer were also in attendance for the festivities.
Georges Kern CEO Breitling and Jacques Bothelin leader of the Breitling Jet team
Georges Kern, who was named CEO of Breitling in the summer of 2017, recounted the brand’s rich heritage to the assembled guests at the seated dinner, and committed himself to taking Breitling into what he described as “a legendary future.” He added that he was particularly excited about the newest product line. “I am very proud that tonight we will unveil the new Navitimer 8 collection,” he said, “which is a salute to the brand’s innovations and accomplishments in the pioneering days of aviation.” The guests were excited to experience the newest watches and were impressed by the carefully curated collection of 60 vintage watches showcasing Breitling’s remarkable legacy. At the afterdinner party, they had the opportunity to immerse themselves in the brand’s rich heritage and precision watchmaking techniques through a series of interactive activities that highlighted the brand’s design, innovations, and pioneering achievements.
Breitling’s Newest Collection: Innovating into a Legendary Future
Breitling launched a brand-new collection at the event as a tribute to Willy Breitling and the Huit Aviation Department he founded in 1938. Its name is an allusion to the number “eight” (huit in French), which Willy Breitlingchose as a reference to the eight-day power reserve that was considered essential for onboard timekeeping instruments on planes, but not necessarily for the wrist chronographs of that era. The new collection has been built on the legacy of the Breitling brand and its earliest pilot’s watches, and signifies a historic milestone on the company’s path to a legendary future.
An Extraordinary Moment: The Future Is Revealed and Classics Are Admired
Another highlight of the evening was Breitling’s oppor- tunity to welcome chronograph collector Fred Mandelbaum to New York City, who brought a selection of 60 of his classic vintage Breitling watches to the celebration. The combination of the debut of the Navitimer 8 collection and the display of Fred Mandelbaum’s60 timeless masterpieces allowed guests to not only gain a glimpse into the rich history and heritage of Breitling, but also into the brand’s promising possibilities for the future.
Breitling and Norton Motorcycles