About Rajesh Bajaj
Baselworld oozes out a luxury!
Last year I witnessed 2017 the year of centenary of the show that oozes out a luxury! Now it’s an open secret that all these were began with just 29 players of jewellery-n-watches in 1917 at the first Swiss Sample Fair or Muba.
And as of today Baselworld says about their Quality & Diversity with with luxurious attitude that, “Baselworld remains faithful to its strategy of quality and diversity. However, the watch and jewellery market is undergoing a period of profound change, first and foremost through the increasing consolidation of the market in terms of production and marketing, but also through the challenges and opportunities of digital technology.”
Right at the show 2018 the Baselworld dome would accommodate about 600 & up to 700 exhibiting companies! Though the is being shortened by two days, they says: “Baselworld has decided to maintain its outstanding quality for the next edition. The show does not rely on quantity, but will remain the leading event for premier global brands. And this in all segments.”
And here begins quality & luxury! Last year numbers of watches announced their new launches, debut of their new collection, showcased their watch model with upgradation in an impressive manner! If I cite Genna Meredith inks in, 3 Ways luxury brands brought their values to life at Baselworld. This year in the 2018 there are three ways from where luxury watch brands would bring their products.
This year watch brands would show their deliberate presence! Brand players have decided to their way in common to showcase their appearance at the Baselworld! Especially, TAG Heuer, Maurice Lacroix and Caran d’Ache & Jaquet Droz have in common strategy in their appearance in 2018!
I have learned that their communication would speak Art! Suppose to see a various forms of an Art at Baselworld 2018! In the row of expressing & communicating with Art one may see Parmigiani, Audemars Piguet, Hublot, Rolex and Vacheron Constantin too!
Luxury watch player Corum is likely to launch its’ Bubble Collection. They are wishing to pull a massive traffic! According to the house of luxury at Baselworld, feature includes exclusive interviews with Founders and Designers from the jewellery and watch industry.
Picchiotti Family Tree would be introduced! The Picchiotti Family Tree is of a rare and precious oval Vivid Green Zambia emerald set into a Bombé Ring, designed as a complex arrangement of pear-shape diamonds. Along with another spark would be of ‘Awash in vibrant, top quality gemstones, the new Essentially Color Collection introduces an array of distinctive designs for the seasoned jewelry connoisseur.’
In the row of jewellery, Kimberlite Diamond Collection is likely to showcase an array of fine jewels, with outstanding design and premium quality that just oozes luxury. The peak of luxury in international gemstone halls, defining the world of jewel collections.
According to the Swiss watchmaking association, there are about 10 top markets for luxury watches & that includes, 1: Hong Kong, 2: USA, 3; China, 4: Japan, 5: Italy, 6: Germany, 7: Singapore, 8: France, 9: UAE & 10: United Kingdom. In the year 2017 Swiss Watch Exports worth of CHF 19,923.8 Millions to the markets!
And all those market players & watch manufacturers of Swiss would bring their luxury at the Baselworld 2018! Numbers of events & that includes new launches, press meet, new collection’s announcements is being scheduled!
Above & all Shanghai Kimberlite Diamond Group Co Ltd also would release their Sino-Song, High-End Jewelry Collection. De facto they are practicing since 2015 & this would be seen in the year 2018! Whole of their conference would include jewelry show, VIP guests deliver speeches and performance.
Overall this year, the Baselworld would be rather vibrant, sparkling & full of luxurious products at showcases & at the dais of new launches during this March 22 & up to 27!