Emergence of a New Era
It might be a ‘seasonal’ industry thriving only during
the auspicious months of the year but with an estimated
worth of Rs.1, 250 billion the Indian wedding industry is
getting bigger and fatter.
With the industry growing
at an average rate of 25% annually, the lavishness doled
out by Indians on wedding is just getting larger every
year as exhibitors and even designers from foreign countries
entering the market to target the Indian customers.
But due to fast life in
mega cities like Surat, people find it very difficult
to cope up with the scattered and varied shopping of their
dear one’s wedding, heera Zhaveraat group comes to their
help by organizing ” Shringar Mahotsav”- Asia’s biggest
wedding exhibition – cum- sale under one roof. Now they
need not run from pillar to post for their one-in-a-lifetime
event.
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