Surat is also known by several other names like “The Silk City,” “The Diamond city,” “The Green City” etc. It has the most vibrant, present and an equally varied heritage of the past. It is the city where the British first landed in India.
Still today, Surat continues the same tradition as people from all around the country flock in for business and jobs.

Surat has practically zero percent unemployment rate and jobs are easier to get here due to very fast development of various industries in and around Surat.

Surat produces 60 million meters of fabrics and contributes to a whopping 40 % of India’s total man – made fabrics production per day. 80% of world’s diamonds are cut and polished in Surat in the numerous diamond factories in the city. It is truly the commercial capital of Gujarat.

Moreover Surat has got its own uniqueness in the sense that both the majority communities i.e. Gujarati & Marwari – here are ardent followers of their own customs and traditions. They thoroughly maintain them specially during their wedding. People from all over the world specially come here to enjoy & behold wedding of some “big & prosperous families.”

These are the reasons why Surat has been given first preference to organize Shringar Mahotsav there.