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Still Much Scope of Growth for Indian Branded Jewellery : Vasant Sanghavi
 

This is the evidence of Vasantbhai’s simple and downto- earth nature. Inspite of being a great philanthopist and industrialist, his heart was full of warmth and affection for every one.

This was probably his last public appearance on 14 th May and he was no more on 16 May-2009 ! A big shock-wave spraed all over the industry. Nobody could believe the news of Vasantbhai’s sudden demise.

Grief-Stricken Mr.Bajaj observed, “Vasantbhai was looking so happy and healthy during the visit and either of us might not have even dreamt that this would be our last meeting and Vasnatkaka’s last felicitation!”

Nobody knows what destiny has for everyone. Vasantbhai was supposed to receive Indian Diamond and Colourstones Association (IDCA)’s award in mayend in JCK, Las Vegas but the destiny had proposed something else for him.

“Sanghavi Exports Group” was founded in late 70s by four Sanghavi brothers Viz Vasantbhai, Kirtibhai, Rameshbhai and Chandrakantbhai.

Since then much has been written about their foresightedness, struggle and success story. So the Group does not require a pompous introduction here. But what we intend to stress here is Vasantbhai Sanghavi’s selfless attachment towards Heera Zhaveraat. He used to be very keen on visiting our office but his tight schedules were not allowing him to visit our office.

On 14 May 2009 he managed to find a vacuum from his business meetings to visit Heera Zhaveraat’s office. He was warmly greeted and welcomed by our M.D. Mr. Rajesh Bajaj. Mr. Bajaj also felicitated Vasantbhai by offering him a shawl. He felt very relaxed and happy as soon as he entered our office. He observed, “Rajeshbhai I don’t know why but I feel quite peaceful and relaxed here. Your office is such a blissful place.”

Q : Sanghavi Group must have faced ups and downs before achieving the present day growth. Pease share some of them with us….

Ans : Sanghavi Group has till today achieved various milestones during its growth process but I can surely say that the group has not faced any significant difficulties except some minor problems when temporary and partial voccume is created due to “brain-drain” of some senior staff. It hardly takes one or two months’ time to fill the vacancy and some weeks’ time for new staff to adjust to the work. Barring this, the group has not faced major ups and downs as you have asked. Our business has remained steady ever since the inception of Sanghavi Group. We have not done unlimited work even in the field of manufacturing. To put it assertively, we have always worked lesser than our capacity and that too with a precise goal of earning profit only. That is the reason why the group has not faced any major problems so far.

Q : What is the USP of “Sangini” and as a brand what are the reasons of its success?

Ans : “Sangini” has been crafted and designed by keeping in mind affordability of all classes in the society. It gives 100% value for money (VFM) both from the view point of design and price. Diamond studded “Sangini” jewellery is available between price range of Rs. 3000/- and Rs. 5 lakhs or even more. Moreover each piece of the brand is certified one which gives guarantee of its quality.

Q : Do you have any plan to launch another brand after success of Sangini? Why?

Ans : No. we don’t have any plan to launch a new brand in near future because although Sangini has been established but we still feel there is much scope left for its growth.

Q : How would you rate Indian-made jewellery at international markets and how well known are we in the international markets?

Ans : Let me tell you honestly, Indian brands don’t enjoy significant share in international markets, but yes, there is a lot of scope for its growth in Mumbai and India. Moreover, prevailing world-wide recession has reduced purchasing power of foreigners. The US Government has levied more taxes on jewellery. So I don’t see any scope of growth for Indian branded jewellery in international markets. As far as “Sangini” is concerned, it is doing well in India and we still see much scope is left for it in our markets. So we don’t intend to explore foreign markets.

Q : What challenges, according to you, are being faced by Indian Gem & Jewellery Industry today?

Ans : The Biggest challenge, according to me, faced by Indian Gem & Jewellery Industry is the regular supply of rough, which is decreasing day-byday. Those who don’t get direct supply cannot afford to buy rough from open market. Moreover mining countries are now developing their own infrastructure for cutting and polishing roughs mined from their own countries. These countries are developing facilities for training also. All these factors may pose some threat to the Indian Industry. World-wide recession has also affected the industry very badly. Demand has been greatly marginalized because of the reduced buying capacity of people. Many people have consumed their savings also because of unemployment and price-rise. So obviously they are curtailing their budget specially on luxurious items like jewellery.

Q : Do you have any expansion plans ahead?

Ans : As such expansion has been a continued process in our Sangini Group and as a result of which we have our offices in many countries like America, Hong Kong, Belgium, Japan, Israel, South Africa, Singapore, Ghana, Russia etc. we would continue to expand our business network in future also.

Q : Tell us something about your social services?

Ans : Frankly speaking, I am not involved in big social services. But yes, I do frequently donate for some good social cause. I am specially interested in educational activities.

 
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