HEERA ZHAVERAAT, the pioneer trade media of GJ industry, Mumbai, and LEMUIR SHOWBIZ a unit of Lemuir logistics Group Mumbai successfully organised the third edition of “Shringaar Mahotsav” the complete wedding show during the May 7 to 9, 2010 at NSE Complex, Goregoan (E), Mumbai .

‘Asia's biggest wedding Exhibition cum-sale' stature concluded by visitors and exhibitors bag their big fat pie. Because of vibrant visitors & swift chunky trade flow, about 60% players re-confirmed their presence for the next edition. The show also attained world record in exhibiting the largest global Sherwani.

Ms Anna Katara - Labour Minister of Poland, Shri Sanjay Kothari - Icon, GJ Industry India & past Chairman-GJEPC, Snehal Parikh - India Head, DHL logistic, opened up the floor with holy lamp lighting amid notable industry players, guests & invitees. Valued guests get warm welcome with bouquet aroma by Ms Savita Parikh-Board Director, Lemuir Group.

Mr. Rajesh Bajaj – MD of Heera Zhaveraat group said on the occasion, “Prime attraction of the show is the world's largest sherwani of about 100' high which is being displayed at the venue. Last year we had designed world's largest wedding safa (turban) and put for public display at Shringaar Mahotsav's second edition organized at Surat. This safa is now one of the exhibits at the Swami Narayan temple (Surat) and has found place in the prestigious Limca Book of Records 2010.” “The largest global Sherwani auctioned during the show and proceeds of the same donated to charities for humanitarian cause,” he added.

Mr. Sharan Parikh of Lemuir Showbiz said, “wedding industry might be a seasonal industry thriving only during the auspicious months of the year but with an estimated worth of Rs.1250 billions, the Indian wedding industry is getting bigger and fatter. With the industry growing at an average rate of 25% annually, the lavishness doled out by the Indians on wedding is just getting larger every year as exhibitors & even designers from foreign countries are lured to enter the market to target Indian customers.”

Up to the Mark Show Under-1-Roof :

De facto a matrimony industry is getting organised swiftly in the context of great Indian middle class that has changed paradigm from just a family function to a professional wedding ceremony. Gen-next have an upgraded life style, living standards, brand-n-fashion orientation wishing notable luxury and glow in wedding with their fatty wallet. Along with matching and managing ultras' gen-next also wishes to follow own ethnic yet cultural values and customs in their wedding.
The “Shringaar Mahotsav” brought about 150 exhibitors & showcased every aspect under the one roof. The three days expo showcased notable bride-n-groom wear, ethnic attires, cosmetics and perfumes, bands and watches, home décor, huge gifting ideas at one side. On the other side under the roof an exclusive jewellery pavilion carved as “Fabulous Jewellery” and that showcased real sparkles and branded jewellery. Many leading brands raised their podium with Gitanjali, Ciemme and Treasure!
Virtually every associated service also accommodated exclusively with wedding planner, decorators, caterers, kundali makers, video & photographers, beauticians, event managers, orchestra groups, honey moon tour planners under-1-roof.
Availability of all these top-notch brands -n -services fascinated visitors to go Shoppe' till they fell. All about 100K visitors also recognised the ongoing 'RETRO' trends while visiting village model pavilion. This village model pavilion accentuated all ethnic values of India.
All these meticulous presentations had been abode under-1-roof and that tagged the show up to the mark. Apart from these all, the largest global Sherwani added notable temptation with 100 ft. of height and 900 kgs. of weight. The Sherwani which made of about 550 mts fabric and crafted with colour stone replica work done by 25 artisans in 45 days of working.