New Growth Engine for India's Jewellery Industry
India's gem and jewellery sector is undergoing a notable transformation. While metros remain key markets, the primary growth is now seen in tier-2 and tier-3 cities. As disposable incomes rise, urbanization progresses, and consumer desires evolve, jewellery retailers are expanding beyond traditional hubs. This expansion is reshaping competition and opening new avenues for sustained growth.
Historically, India’s jewellery retail was dominated by family-run stores with deep local roots. However, the rise of organized retail has changed what consumers expect—more transparency, certifications, modern designs, and a better shopping experience. Leading brands are investing heavily...
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