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Gemological Science International (GSI) President and Co-Founder, Debbie Azar, Appeared on Six Broadcast Interviews for Valentine’s Day 2020

Debbie Azar, President, and Co-Founder of Gemological Science International (GSI) were interviewed on six major broadcast outlets where she was invited to speak as an industry expert in the lead up to Valentine’s Day 2020. Azar was asked to comment on various industry topics including jewelry trends and brands, sustainability and the importance of GSI certificates so consumers can make informed purchases when buying diamonds and jewelry.

Azar started with a live appearance on WCBS New York’s Sunday morning show on February 9th with Anchors Cindy Hsu and Steve Overmyer. Cindy Hsu stated, “So if you are shopping and say ‘Hey I need that GSI certificate if they don’t have it that’s no good?’” Azar responded, “Any reputable jeweler should be able to provide you with a grading report from a legitimate laboratory-like GSI”.

On Monday, February 10th, Azar appeared live in-studio on Bloomberg Radio’s Bloomberg Markets program with Paul Sweeney and Lisa Abramowicz was the topic of increased consumer interest in sustainability and social responsibility arose. Azar explained, “The diamond industry provides job opportunities to people in some of the most remote regions of the world.” She added, “Botswana is the world’s greatest development success story because of diamonds. The economic stability our industry provides helps to provide basic infrastructure, healthcare, education, and clean water. “

On Wednesday, February 12th, Azar appeared live on the Fox Business Network show Varney & Co. where she and host Stuart Varney, consumer purchasing on Valentine’s Day. Varney asked, “What’s the best diamond to give on Valentine’s Day”. Azar answered, “All diamonds! Valentine’s Day doesn’t just have to be about engagement. Diamonds and jewelry can be used to celebrate milestones and other important events”. 

Later that evening, Azar appeared on Fox 5 New York’s 6:00 PM evening news segment “Where’s You Get That’s” with Host Christal Young where Young discussed “Diamonds 101” and showed clips from her visit to GSI laboratory in NYC where she observed a diamond under the microscope and learned the importance of a GSI certificate and all the important work that laboratories like GSI do for the industry.

Young also got to see some of the latest trends and brands in the industry that were displayed at GSI’s headquarters including Leo Diamonds and First Light by Leo Schachter, Kleinfeld Fine Jewelry Collection, Vera Wang Love, Rock Solid Diamonds, Forever Ideal Diamonds, Levian, Zales Private Collection, and many others.

Azar went live on air with Bloomberg BusinessWeek host and Bloomberg TV Bureau Chief Jason Kelly on Thursday, February 13th about transparency, consumer confidence, lab-grown diamonds, and jewelry trends. In light of that morning’s GMA Investigates segment about what consumers need to know when buying a diamond, Azar emphasized the importance of grading reports from legitimate laboratories and buying diamonds and jewelry from reputable jewelry retailers.

“Consumer confidence is the heart of our industry. GSI grading reports are important- not just for the consumer but for retailers as well. Some of the largest and most reputable retailers in the world like Zales, Kay Jewelers, Jared, Fred Meyer Jewelers, Helzberg, Reeds, and many others, rely on grading reports from GSI so they know that the diamonds and jewelry they are selling to their customers are accurately represented” said Azar.

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