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Swarovski celebrates its 125 Years Anniversary and presented Gem Visions Trend Forecast 2020/21

Swarovski launches 125 facets Swarovski Zirconia stones, dedicating each facet to every year of Swarovski

This year the world’s largest crystal manufacturer – and a global specialist in genuine gemstones, created stones, optical accessories and lighting – marks the 125th anniversary of its foundation in Austria in 1895 with a series of projects celebrating the past, present and future of the Swarovski brand.

Throughout 2020, Swarovski is celebrating 125 years of creating a more sparkling world with an array of activations and events showcasing the brand’s collaborations and contributions across the worlds of fashion, jewellery, design and entertainment, while underlining its longstanding commitments to sustainability and creating positive impact.

The company’s storied heritage shows how Swarovski continues to capture the spirit of the times, to co-write the history of culture and to light the way to a brighter future. Honouring the bold legacy of its founding father Daniel Swarovski, this global celebration will showcase how Swarovski creates a more sparkling world by turning light into delight.

On that note, Swarovski organized Gem Visions Trends & Design Directions 2020/21 at the Taj Santacruz, Mumbai on 13th Feb 2020, exclusively for their branding partners and retailer partners. Ms Karin Hoellhuber from Swarovski, Austria the trend expert shared insights about the upcoming global trends and concepts in jewellery and fashion.

The mega theme for the trend direction was “The future of the Past” which was further expounded into 4 trends “The future of Crafting Romance” “The future of Precious Patterns” “The future of Bold, Fun & Funky” and “The future of Less is More” On this occasion, Swarovski launched new 125 facets anniversary cuts dedicated to 125 years of Swarovski and vibrant new colours depicting the colourful heritage of Indian culture.

Mr Rajendra Jain, MD Swarovski Gemstones India said: “I am very excited and happy to inform you Swarovski is celebrating its 125-year anniversary. On this occasion we have launched 125 faceted anniversary cut stones, dedicating each facet for every year of Swarovski.

Every year we organize Gem visions trend direction event and present trend forecast and design directions exclusively for our branding & retail partners to help and support prepare new exclusive collection with our innovations, keeping consumers excited with innovative jewellery collection embellished with Swarovski Zirconia.”

Innovative Swarovski Zirconia cuts and colours reflect new perspectives:

Swarovski celebrates another sparkling milestone in its history in 2020, when the company, at home in the heart of the Austrian Alps, and globally renowned for its brilliant diversity of products, marks its 125th Anniversary. In honour of the occasion, Swarovski has launched two brilliant new cuts for Swarovski Zirconia and introduces the Vibrance Family, a unique colour concept that seamlessly blends two shades on the surface of a single stone.

Cuts to celebrate:

The company that lives by the exacting principles of founder Daniel Swarovski drew on his own inspiration for the anniversary cuts. The brand-new Daniel’s #125 Cut is based on the iconic Baguette-cut and inspired by the 125th item in the founder’s own workbook. It embodies a wide baguette shape adding that extra bit of elegance. The Celebration Cut is a classic Cushion shape, now elevated to a higher level of brilliance with 125 perfect facets, one for each year of the company’s long and rich history. Both the cuts take the spirit of the past and using advanced technologies, step into the future in sparkling new ways.

Colours to change perspectives:

The Vibrance Family for Swarovski Zirconia serves to illustrate how each person and each life is unique, and every special moment deserves to be celebrated. The stones come in three fascinating colour combinations: Vibrant Purple-Aqua, Vibrant Red-Orangy Yellow, and Vibrant Spring Green-White, all designed to inspire and spark new ideas. Vibrance colours are applied using Swarovski’s patented TCF™ colouring process, which guarantees constant saturated colour across a range of stone sizes. They are available in four fascinating cuts, which underline the special effect in the best possible way – Bizarre Square, Cushion Princess, Pentagon Star and Round Rosebush – a miniature Kaleidoscope in itself.

The Kaleidoscope of Life:

Swarovski has been dedicated to quality, creativity, and technical innovation for 125 years and is globally recognized for its brilliant precision-cut stones, all of which reflect the company's core values. The special anniversary cuts and colours for Swarovski Zirconia, on the other hand, all look to the future. They represent a perfect example of Swarovski’s passion for creating new perspectives, and for continuously moving forward to develop exciting concepts. Just as every facet of the two new cuts captures light and brilliance, every turn, every slight movement of the Vibrance coloured Swarovski Zirconia delights and surprises, just like looking through a kaleidoscope.

These newly launched products are all poised to unleash news perspectives for designers of beautiful jewellery, and, in turn, to charm the recipients of their designers’ unique creativity. Just like picking up a kaleidoscope, and turning it one more time, for the sheer joy of discovering what is new and exciting. An extraordinary celebration in colour and light sparks delightful moments, precious memories and the chance to dream.

The company that Daniel Swarovski founded in 1895 with the invention of a revolutionary crystal the cutting machine has since become a global brand: not just the world’s leading manufacturer of crystal, but a name synonymous with the cutting edge of engineering and technology.

Swarovski remains a family business, now run by the fifth generation of Daniel’s descendants. His love for the natural world and respect for his co-workers – values on which he built his success – continue to inform every aspect of the company’s operations. Conscious Luxury, a new way of doing business that puts people and the planet at its heart, will remain centre stage in the anniversary year, with leading design talents finding ever more dazzling ways to work with the brand’s upcycled crystals, responsibly sourced genuine gemstones, Swarovski Zirconia, and Swarovski Created Diamonds.

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