Report on LGD consumer & trade!
MVI Marketing LLC (The MVEye), the leader in market research for the global gem, jewelry and watch industries, announced the completion of its 2020 Lab-Grown Diamond Consumer and Trade Market Research Report entitled Gaining Critical Mass. The report, to be presented at a live, interactive webinar event on 29 October 2020 at 8p Eastern Time, is the result of comprehensive, quantitative online studies and video interviews with consumers, along with one on one evaluation of jewelry retailers. Sign Up to Attend the Interactive Release Event.
The 2020 study, co-sponsored by the International Grown Diamond Association (IGDA) and INSTORE Magazine, builds on data gathered in a major consumer study conducted in September 2018, as well as past research from The MVEye, to track the historical progression of the lab-grown diamond category.
Marty Hurwitz, CEO of The MVEye, who has been tracking the development of lab-grown diamonds throughout the supply chain since 2004, believes independent jewelers and jewelry chains are the retail channels leading in this category.
“Lab-grown diamond is a high margin category that consumers are reacting to positively. Now that Signet is in it, other jewelers will have to take a hard look at this category or lose out on it,” Hurwitz says. ( Update 2, would be carried here soon with Report findings.)