News Bureau

February 22, 2021

Brisk Business Expected at GJIIF 2021

Expectations among visitors and exhibitors alike is high and brisk business is expected to be transacted at the Gem & Jewellery India International Fair (GJIIF) 2021 which is to be held at the Chennai Trade Centre from February 26-28.

This will be the first major physical B2B jewellery show taking place in South India after a gap of nearly one year due to the restrictions imposed during the Coivd-19 pandemic. Moreover, it is taking place at an opportune time when retailers begin planning their orders of fresh stock for the all-important Akshaya Tritiya sales and wedding season.

GJIIF, organised by Tamil Nadu Jewellers Federation (TNJF) and managed by United Exhibitions, has clearly established itself as the leading B2B show for South Indian jewellery. It has grown in size and scale and this year it will have more than 1,100 booths spread over nearly 2,00,000 sq ft, and with 400+ participating exhibitors, who together will be offering an estimated 10,00,000 designs: the widest array of products and choices in South Indian jewellery.

GJIIF has become the preferred platform for jewellery sourcing in Tamil Nadu, Kerala, Karnataka, Andhra Pradesh and Maharashtra.

On offer will be creations in gold, silver and platinum; plain as well as studded jewellery with diamonds and coloured gemstones; traditional designs for weddings and festive occasions, and jewellery for daily wear. Suppliers of loose stones, pearls, precious metals and designers, gemmologists and machinery manufacturers too, will also be participating.

The organisers, TNJF have called upon the trade to participate in large numbers.

“Our message to all participants this year is to let us ‘Renew, Restart, Refresh’ our industry. We felt this was the opportune time to Refocus our businesses,” says A.S. Sriram, President TNJF.

After a period of slowdown due to the pandemic, increasing numbers of consumers are once again visiting the stores, and the Akshaya Tritiya festival is widely expected to be a huge selling season this year.

Adds Jayantilal Challani, Convener GJIIF, “2021 will take forward the legacy of earlier editions which have all been based on remarkable support from the trade. There will be challenges in the post-pandemic world, but there are ample benefits to be reaped by those who are willing to take the first few steps, and TNJF is happy to provide the trade with this unique platform.”

The event will follow all safety and hygiene norms along with world class visitor facilities and state of the art outlook to the show, according to the organisers all necessary precautionary measures and protocols are in place to ensure the health and safety of the participants and visitors. This will include regular sanitisation of the premises, hand-sanitiser facilities at appropriate positions, temperature checks, mandatory masks and all other safety measures.

This show will always retain its legacy as a show “BY THE INDUSTRY – FOR THE INDUSTRY”


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