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An efforts to save bees!

B collection will be on display on May 31 to June 4

Gumuchian's popular "B" collection is inspired by honeybees, and the brand is now doing even more to pay it back to the threatened species.

A portion of sales from the B range, which features a honeycomb pattern, will now go to the University of Minnesota Bee Research Lab. The lab's "Bee Squad," inspired by the University of Minnesota's Dr. Marla Spivak, provides education and hands-on mentorship to beekeepers and the community to help increase the healthy bee population and pollinator landscapes.

Gumuchian's latest efforts to help bees is by no means the company's first. The brand also has partnerships with The Honeybee Conservancy in California and City Growers in Brooklyn. Gumuchian's B collection will be on display at the Couture Show in Las Vegas, happening May 31 to June 4 at the Wynn.

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