News Bureau

August 09, 2018

About 20 collections on 9th August, Day 1 of IIJS 18

Swarovski’s eight Branding Partner launches

According to the sources, it is likely the IIJS dome would be a witnessed of Swarovski’s eight Branding Partner & they are ready unveil about 20 collections right on the Day 1, IIJS.

Pure Platinum the most trusted platinum jewellery brand, presents new Collections for those who create a style statement wherever they go. The elegant collections Vibha, Fuzo, Evio and Ellora are launching exclusively this August at IIJS, 2018 in Mumbai. Pure Platinum is the 1st branding partner of Swarovski in the Platinum Jewellery category.

Aman Ornament said, “We are proud to launch our new collection Vishwa - The Boundless Artistic Delightful Silver Jewellery set with Swarovski Zirconia at the IIJS 2018. The spark and brilliance of Swarovski Zirconia stones enhances our designs to a higher level. The fashion world is finally waking up to artist’s jewellery again. The Vishwa's fine jewellery collection will appeal to fine jewellery customers.”

Anmol Jewellers is well set & launching jewelry studded with Swarovski Zirconia innovations cuts like chokers and harams, which are specially designed for the bride, for the upcoming marriage and festival season. The jewelry is 22kt gold studded with Swarovski Zirconia on the day 1.

One of the known jewellery player Bhindi Manufacturers brings to you traditional and cultural, fine crafted exclusive “Enlighten Collection” 22kt handmade jewelry with Naksi work in antique finish exclusively set Swarovski Zirconia in the IIJS 2018!

Another mammoth player Emerald Jewel is on high spree to launch more than eight collections in the IIJS arena to vibrate the show. Emerald is in spotlight again with the proud launch of its exclusive jewelry brands at the IIJs on the 9th of August 2018. It has introduced exquisite collections with a unique difference and explicit element of style….Drita, handcrafted marvels with a voguish touch; Ek-Tara, cute, stylish accessories for your little darlings.

Adding more to above, Imara, exotic Turkish jewelry for the woman of style; Modez, modern essentials for the fashionable fantasia; Elite, feather light jewelry, less than 2 gm& Emerald Super- Lite, feather light jewelry with weight of 1gm and less; Hrudai, artisanal murals in hollow silver, Feather-Lite, new series of feather light idols weighing 1/5th the weight of Electroforming idols.

Experience the two-new launches in the form of Aldora i.e Shom - Luxury in Tradition and FIO - Trend for the Generation exclusively studded with Swarovski Zirconia from Shringar! And Tanvi Gold Cast LLP (TGC) will extend its eponymous brand’s reach with the launch of a new jewellery collection at an upcoming IIJS 2018.

Truly deeply recently launched the new brand positioning and identity design for Indian jewellery brand YUG-The beginning of New Era.  The new brand was launched along with their latest Italian collection, Solitaire Products, at the Signature IIJS 2018 in Mumbai providing Indian retailers a glimpse of YUG’s new image.

“We will be launching our new collections Darya, Myra and Triyo jewellery at IIJS Show -2018 exclusively embellished with Swarovski Zirconia” said Tanvi.

Surya Golds brings exclusive new range of Gold Jewellery collections with Swarovski Zirconia. All those above collections are likely to be unveiled by Mr. Martin Schiechtl- SVP Global Marketing Swarovski Gemstones, Mr. Herbert Schuler SVP Global Manufacturing Engineering GB, Mr. Kurt Zbinden- VP Operations - Asia Pacific, Mr. Rajendra Jain- MD India along with the key players of that Branding Partner.