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The Forevermark Elements Collection launched

In anticipation of the New Year, Forevermark, the diamond brand from De Beers Group introduces the ‘The Forevermark Elements Collection’, designed exclusively by Joyalukkas, an authorised Forevermark jeweller.

Set with rare, beautiful and responsibly sourced Forevermark diamonds are at the heart of each piece of The Forevermark Elements Collection is inspired by the symmetry in design with three dominant shapes - each shape reflecting a unique facet of a woman.

The triangle represents passion, zeal and creativity while the oval shape highlights the adaptive quality of the woman and the square embodies her simplicity and humble personality. Crafted with modern elegance – the collection comprises of necklaces and earrings in 18k yellow, rose and white gold. These versatile pieces are a must-have for any occasion and can be adorned from day to night, make for a perfect gift for birthdays, anniversaries or a day to feel truly special.

Less than 1% of the world’s diamonds are eligible to become Forevermark diamonds. Every Forevermark diamond is inscribed with a Forevermark icon and unique ID which is an assurance that each diamond is beautiful, rare and responsibly sourced.

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