Laxmi Diamond was started by Vasant Gajera, the elder brother of Ashok Gajera. While Mr. Vasant stays in Surat, Mr. Ashok is based in Mumbai and looks after the sales and marketing.
The company imports rough diamonds, processes and exports polished diamonds to US, Far East, Europe, the Middle East and South East Asia.
Ashok, who joined the company in 1986 after the opening of the firm's office in Mumbai, emphasises that sourcing is the most important thing to become a major player in the industry. It gets regular supplies from mining companies like Rio Tinto, BHP and Diavik Diamond Mines.