AFTER completing the High school in London & 4 years of BBA degree in New York, Mr. Parikh entered the diamond industry in 2008. Soon Mr. Parikh started training at the company Jewelry’s unit in Seepz, Andheri. After few months of training, he managed the whole Jewelry factory  & learned the diamond assortment at Opera House.

Diversifying further into the business, Mr. Parikh started online jewelry by the name of and opened high end jewellery showroom at High Street Phoenix at Lower Parel. Currently Mr. Parikh is looking after the manufacturing & polished sales.