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Caydia, an Exclusive Brand of LGD launched!

Charles & Colvard announced the launch of Caydia, an exclusive brand of premium lab grown diamonds. Charles & Colvard is the original source of created moissanite, and debuts its premium moissanite gemstone brand Forever One in 2015. As an e-commerce and multichannel destination for fine jewelry featuring lab grown gems, Charles & Colvard believes that the addition of lab grown diamonds is a natural progression for the Company.

"This is a pivotal moment for Charles & Colvard as we expand into the lab grown diamond space," said Don O'Connell, President and CEO of Charles & Colvard. "There is a growing awareness of and demand for lab created gems, and now we offer two premium brands - Forever One moissanite and Caydia lab grown diamonds. We believe this addition will allow us to tap into the estimated $5.2 billion lab created diamond opportunity, thus capturing greater market share."

Caydia lab grown diamonds are hand selected by certified gemologists to meet Charles & Colvard's uncompromising standards and validated by third party experts. Caydia lab grown diamonds are available in E, F and G color grades (using the Gemological Institute of America's color grading scale) with a minimum clarity of VS1 along with excellent cut, polish and symmetry.

The initial assortment includes round brilliant, oval and cushion cuts in optimal carat weights. All Caydia lab grown diamonds are set in responsibly sourced precious metals including 14K and 18K gold as well as platinum.

Like Charles & Colvard's Forever One moissanite jewelry offerings, Caydia lab grown diamonds are available in bridal and fine jewelry styles including engagement rings, wedding bands, earrings, necklaces and bracelets.

"The diamond buying process can be daunting to the average consumer," said O'Connell.

"We've removed the complexity of this experience by offering a curated assortment of jewelry featuring Caydia lab grown diamonds that are an ideal combination of quality and value. It's important that we continue to educate the consumer about the lab created options available to them now. Our goal is to change the perception that the origin of a diamond is what makes it valuable. Essentially, we're redefining real."

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