News Bureau

A non-limited line-up Doxa Army!

Following the introduction of the ceramic Doxa Army Watches of Switzerland Edition- Doxa is adding the Doxa Army in stainless steel to its non-limited line-up – a model highly anticipated by the entire Doxa community. The Doxa Army in steel comes with a choice of two bezel versions: a steel bezel with a black ceramic insert and, for the first time, a bronze bezel with a hunter green ceramic insert.

50 years after the birth of the Doxa Army, the brand celebrates its history with the elite Swiss Army Divers unit by reissuing this iconic model that has achieved cult status and is instantly recognizable. A few months after receiving official recognition from the Swiss Army Divers by Swiss Federal Councillor Viola Amherd, Doxa is particularly proud to pay tribute to the elite unit with the reissue of this cult watch model.

It’s the early 1960s: the space race is on. And yet, while the world looks to the stars, another universe, much closer but just as unknown, beckons: the sea. In 1964, Urs Eschle, head of development for Doxa watches, sees the opportunity behind all these fascinating documentaries, TV shows and magazine articles about underwater adventures.

Diving watches have been around for a decade, but they are still prohibitively expensive. Urs puts a team together to develop a reliable and affordable watch, designed specifically for the growing community of scuba diving enthusiasts.

1967 sees the introduction of the Doxa Sub 300 – the first 100% professional diving watch affordable to a wider public.

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