News Bureau

July 20, 2018

Swarovski opts to exit from IIJS 2018

Embracing new ways to support the GJ industry

Change is constant, and Swarovski, a company that prides itself on its creative and innovative tradition, is always exploring new ways to showcase its products and services to the national market. For this reason, Swarovski is now moving on from its more than a decade-long relationship with the Gems & Jewellery Export Promotion Council for the India International Jewellery Show (IIJS).

The collaboration with these organizations, along with the support for the India International Jewellery Week, an event that Swarovski has contributed to since its inception, has brought with it invaluable opportunities. The presentation of Swarovski Genuine Gemstones and Zirconia has always added brilliance and glamour to the shows and fired the imagination of many jewellery designers.

However, the IIJS unfortunately no longer supports the company strategy, so Swarovski has decided, as from 2018, that it will no longer be present at the fair. We thank the GJEPC and the IIJS for what has been a rewarding past relationship.

Promotion for Swarovski’s Ingredient Branding partners and wholesalers who exhibit at IIJS is, naturally, ongoing, ensuring that visitors will continue to see displays of finely crafted jewellery with Zirconia and Gemstones from Swarovski and our loose stone assortment and innovations.

Swarovski, as a dedicated and loyal member of the Indian gems and jewellery (GJ) community, is excited about the growth and importance that the industry plays on an international level and we will continue to push the boundaries moving forward. We are committed to the Indian market and are making plans to create further excitement to ensure its growth potential for the future.

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