News Bureau

February 16, 2019

GJEPC Design Inspirations 2019 held!

Global experts hail growing importance of

India in global jewellery designs!

The Gem & Jewellery Export Promotion Council (GJEPC) presented ‘Design Inspirations 2019: Defining the Future of Jewellery Designs’ seminar coinciding with IIJS Signature 2019. Design Inspirations is an initiative to educate jewellers, designers and students about the upcoming trends in gems & jewellery sector in India, Europe and the US. It gave in-depth insights into consumer behavior patterns, aspirations, desires, emotions, feelings; and how to translate them into thematic concepts and visual directions.

The dignitaries attending the day-long seminar were Pramod Kumar Agrawal (Chairman, GJEPC), Colin Shah (Vice Chairman, GJEPC), Milan Chokshi (Member COA and Convener - Promotion, Marketing and Business Development - GJEPC), Sachin Jain (De Beers), Richa Singh (Diamond Producers Association), Amith Singhee (IBM), Nirupa Bhatt (Managing Director, GIA India & Middle East), Paola De Luca (International Jewellery Trend Forecaster and eminent Global Luxury Market Intelligence Analyst, The Futurist Ltd.), Abhishek Rastogi (Tanishq), Pallavi Foley, Priti Bhatia (Jewellery Designer), Ankit Mehta (H. Dipak), Yash Agarwal (Birdhichand Ghanshyamdas) and Richa Goyal Sikri (International Blogger) amongst others.

Addressing the inaugural session, Pramod Kumar Agrawal, Chairman, GJEPC said, “India is amongst the top 6 jewellery manufacturers of the world and Indian designs are respected throughout the globe. Each State in India has its own jewellery making legacy and has the tradition of passing on skills and styles from generation to generation.

However, technology has changed designing and the way we do business. The world marketplace had changed significantly and hence it was essential for the industry to prepare itself for the new era if the country is to progress further and consolidate its position in the international jewellery market. It is essential for Indian designers and manufacturers of jewellery to get a firm grasp of design and technology to be able to cater to the consumer of tomorrow.”

International trend forecaster Paola De Luca, head of The Futurist Ltd, who has been the main speaker at the Design Inspirations series over the years, spoke about the importance of understanding the historical context and analysing the present in order to forecast and cater to the future. “The future starts now,” stated Paola emphatically.

Towards this, the GJEPC has commissioned a new trend book she has produced, dubbed “Aatman: Inspirations 2020”, slated to be launched at The Artisan Awards ceremony event. ‘To prepare for tomorrow today’ Paola re-iterated. Readers’Note: Sooner the full report would be uploaded!

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